If you've ever used the Multisport Card at your gym and wondered how that visit turns into revenue for the facility—you’re not alone. While gymgoers enjoy flexible access to many fitness centers, the financial return for gyms isn’t always obvious.
In this article, we’ll explore how the Multisport system actually works, and whether gyms truly benefit from the partnership. For deeper insights and real numbers, refer to this full analysis: karta multisport ile zarabia siłownia.
What Is the Multisport Card All About?
The Multisport Card is a corporate fitness benefit popular in Poland. It grants employees access to gyms, pools, yoga studios, and more—usually fully or partially funded by their employer.
Users simply scan the card to gain entry, making it a convenient way to explore multiple fitness options without multiple subscriptions.
Why Gyms Join the Multisport Network
Gyms partner with Multisport mainly to increase exposure and bring in more foot traffic. With stiff competition in the fitness market, the card acts as a marketing tool to attract potential customers who may not have visited otherwise.
How Do Gyms Earn From Multisport Visits?
Each time a member checks in using their Multisport Card, the gym receives a small payment. These payments vary depending on the gym's contract, but generally range between 5–10 PLN per visit.
Larger or more established facilities might negotiate better rates, while smaller gyms often have to accept lower payouts due to limited leverage.
A Quick Look at the Math
Let’s take an example: If a gym gets 1,000 Multisport check-ins per month and earns 7 PLN per visit, that results in 7,000 PLN in revenue. Sounds solid, but once you subtract expenses—utilities, staff wages, equipment maintenance—the actual profit could be much lower.
For a detailed financial breakdown, check out this in-depth guide: karta multisport ile zarabia siłownia.
The Cost Side of the Equation
Daily Operational Costs
Every gym visit uses electricity, water, and requires staff support. These ongoing costs can add up quickly, especially in busy locations.
Equipment Wear and Tear
High visitor numbers mean more strain on gym machines, requiring more frequent repairs and replacements—further cutting into profits.
Comparing Multisport Members and Regular Subscribers
Regular members usually pay monthly fees that add up to more than what a gym earns from a Multisport visitor. Plus, full members are often more loyal and more likely to pay for extras like training sessions or merchandise.
Can Gyms Upsell to Multisport Users?
Some gyms get creative by offering premium services not covered under the Multisport package—like specialized classes, workshops, or products. While not all users are willing to spend more, this strategy can boost revenue.
Is Partnering with Multisport Always Worth It?
It depends on the gym’s business model. Some facilities thrive thanks to the steady traffic, while others struggle with low per-visit earnings and increased wear on resources.
Challenges Gym Owners Report
Low Margins: The payment per visit often doesn’t cover operating costs.
Overcrowding: Too many visitors can reduce the quality of service and frustrate regular members.
Lack of Control: Gyms often have to accept preset terms without much room for negotiation.
Negotiation and Alternatives
While contract terms can be negotiated, it’s easier for larger gyms. Smaller gyms may find more success by developing loyalty programs or catering to niche markets like personal training, rehabilitation, or boutique fitness.
How Some Gyms Make It Work
Successful gyms use the Multisport program as an entry point to attract users, then aim to convert them into long-term paying members. Managing peak hours and offering value-added services can also make the partnership more profitable.
Conclusion
The Multisport Card offers great flexibility to users, but its value to gyms depends on careful management and smart strategy. While the exposure and visitor numbers can be appealing, it’s essential for gyms to evaluate their real earnings and long-term goals before fully committing to the partnership